E326 | What a Rap Beef Can Teach You About Business

You’re on edge.  Heart is pounding.  Mind is racing.  We’ve all been confronted by someone either in-person, over email, or on social media who questioned our personal or professional integrity.  If you haven’t, buckle up.

It doesn’t matter what genre of music you like, if you have paid attention to the news at all over the past few months, you’ve heard of the beef between the artists Drake and Kendrick Lamar.  Everyone from the New York Times to the President of the United States have commented on it.  A lot of lessons can be learned from peeling back the layers of societal events like these, and today’s episode is going to challenge you to think critically about things you may have previously just left in the tabloids.

In this episode we cover:

• The economic impact of public disputes and what it can teach us about marketing
• How to leverage publicity from a conflict to define your brand and rally your followers
• The tactical considerations when responding to an attack and the importance of timing
• What to do if you fall short and how to come back stronger in the future

This episode was a little different than normal shows and we had a lot of fun recording this one.  If you would like to hear more like this, let us know! Always feel free to reach out if you have any questions, concerns or other feedback to share at info@artofcoaching.com.  We would love to hear from you!

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