Episodes

Monday Feb 22, 2021
E155 | Kelsey & Dennis Heenan: Standing Out Without Selling Out
Monday Feb 22, 2021
Monday Feb 22, 2021
In our industry, those who have a large brand, social media presence or product (regardless of value or purpose) are often met with critiques, sneers, and snide remarks like “what a sellout”...
It’s difficult to put yourself out there when surrounded by a profession that has long told you the secret to success is to put your head down and work harder but no one will hear your message or benefit from your product if you don’t share it with them... So how do you stand out without selling out?
In today’s episode, you’ll hear from two people who have managed to stay true to their message, provide real and useful content and get it to their community without resorting to gimmicks or sleazy sales tactics.
Dennis and Kelsey Heenan are Co-Founders of the fitness company HIITBURN and have worked with thousands of people across the world through their workout app and programs. Dennis specializes in email marketing, Facebook advertising, and copy writing for his businesses and as a consultant. Kelsey is a certified trainer and nutrition coach. Her personal brand, The Daily Kelsey focuses on helping people improve their relationship with food and their bodies. Along with being business partners, Dennis and Kelsey have also been married for over a decade.
In today’s episode we cover:
- How to cater your message to a specific audience
- Leveraging hardship into a tool for clarifying your purpose
- Copywriting and funnel building 101
- How even the most social media averse can scale their message
- Working with your spouse - how does that work?!
Connect with Dennis and Kelsey:
Via HIITBURN: https://hiitburn.com/
Via Instagram: @hiitburn, @thedailykelsey, @denheen
If you’re looking to clarify your message, find your unique audience, and market in a way that doesn’t feel schemey or salesy, check out OUR online toolkit, BLINDSPOT™!

Monday Feb 15, 2021
E154 | Andrew Hauser: Healthy Detachment in Leadership
Monday Feb 15, 2021
Monday Feb 15, 2021
If we were to question all commonly accepted leadership practices and qualities, which would hold up and which would break down?
On March 20-21, 2021, we’re doing just that. Join us for the first-ever virtual Art of Coaching Communication and Leadership Strategy Summit.
We’re tired of endless Zoom meetings and powerpoint presentations so we’re opting instead for two days of INTERACTIVE discussion with leaders from a range of professions; leaders who are currently pressure testing what we’ve long assumed about leadership against the messy realities of our new normal… Click here to learn more!!
Today’s episode is a perfect example of investigating the messy reality of leadership at top organizations. Andrew Hauser the Director of Performance Rehab with the (World Champion) Los Angeles Dodgers. He’s been in a variety of roles in the performance realm, most recently as the Director of Player Health & Performance for the Atlanta Braves.
On today’s show we discuss:
- Benefits of detachment and other dark sided traits in leadership
- The need for "contextual inventory" & how to provide feedback in context
- Andrew's best practices for “Day One” in a new organization
- Situations in which leaders shouldn't be listeners
- A different model of mentorship*
Connect with Andrew:
Via email: andrewh@ladodgers.com
Via Instagram: @andrew_hauser_atsc
Via Twitter: @_ahauser
Via LinkedIn: Andrew Hauser
Other Resources:
- Episode 127: How to Give The Most Effective Feedback
- “How To Find The Right Mentor” is our free guide for everything from what to look for to sample emails you can send out!
- Our “What Drives You” quiz will give you a glimpse into the underlying motivations of the people you work with - a cheat sheet for human behavior!

Monday Feb 08, 2021
Monday Feb 08, 2021
In case you missed it… our newest resource BLINDSPOT™ is now open!
If you want to clarify your message, find your niche, create meaningful work and use it to help more people - this digital toolkit will be an absolute GAME. CHANGER.
But don’t waste any time - access to BLINDSPOT™ is only open for 2 more days! Click here to sign up now.
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On today’s episode you’ll learn how to catch a 4,000 lb great white shark.
But if that’s what you take from this episode, you missed the point.
On the surface (pun intended), today’s conversation might seem drastically different from ones we typically have on this show. But if you look deeper you’ll see the overwhelming number of similarities between the work of Chris Fischer, OCEARCH and what we do with communication, leadership and coaching.
A full-time explorer, Chris Fischer has a special gift of seeing the “big picture,” creating solutions around that picture, and communicating that picture in an accessible way to others. Chris has led 39 global expeditions focused on accelerating the ocean’s return to balance and abundance, by unlocking the life history puzzle of white sharks and other keystone species through expeditions aboard the OCEARCH.
His approach completely disrupts the research and policy process by making data collection and distribution collaborative, inclusive and open-sourced. This data-centric approach has inspired global ocean environmental protection policies, with Chris working alongside Presidents of several countries, including the U.S.
We discuss:
- How to productively disrupt a well established industry
- Navigating learned helplessness in sharks and people
- Using storytelling to ethically sell your mission
- Why communication is to coaching as oceans are to sharks
Connect with Chris:
Via OCEARCH: ocearch.org
Via LinkedIn: https://www.linkedin.com/in/explorerfischer/
One thing while you’re still here… Chris and I talk extensively about the lack of effective communication in highly technical and science-driven fields. If you find yourself in one of these environments and want to practice better storytelling/communication so you can connect the people you serve to the work you do, let us help!
We offer 1 on 1 online communication training! Click the link below to find out more:
https://artofcoaching.com/mentoring/

Monday Feb 01, 2021
Monday Feb 01, 2021
When done well storytelling can access a primal level of human psychology.
With complex characters, varied settings, unique conflicts and resolution, storytelling is “manipulation for good” teaching us lessons, growth and a better way to live.
Coaching is in many ways, storytelling.
Today on the show I’m joined by someone who studies storytelling professionally. Michael Tucker (filmmaker and writer), is the creator of the film analysis YouTube channel, Lessons from the Screenplay, host of the podcast Beyond the Screenplay, and creator of a new video series examining storytelling in video games called “Story Mode.”
Michael is incredibly skilled at making complex concepts immediately accessible. When analyzed at a deeper level, he shows us that quality storytelling is nothing more than truth; it helps us understand themes, relate to struggle and move to change.
On today’s show we discuss:
- The overlap between coaching and screenplay
- Lessons from The Dark Knight, Inside Out, Arrival and Collateral
- What to do when it’s raining on set - why creativity requires constraints
- Discovering your inner demon or “ghost”
- Staying true to the craft while developing a brand
Connect with Michael:
Via YouTube:
Via Podcast: Beyond the Screenplay
Via Twitter: @michaeltuckerla
Michael’s communication is understated, but his impact and following are not. If you're interested in understanding how he’s managed to grow his brand without “selling out”, join me for a free online workshop. Details below!
Thursday, February 4th, 2021 at 11 AM EST
What we’re talking about:
- Speak to your brand without coming off as “salesy”
- Define your niche and your competitive advantage
- Engage with your intended audience
- Grow visibility and impact without relying on social media

Monday Jan 25, 2021
E151 | How To Ask For Help
Monday Jan 25, 2021
Monday Jan 25, 2021
Let's not bury the lede - I struggle asking for help.
I've often wondered if it's possible to do in a way that doesn't compromise relationships or reputation because (to the untrained eye) asking for help can seem to convey weakness, lack of fortitude, intelligence, and even organization.
But none of us get through life without help in some form... So why do we have such an aversion to it?
Today (in part IV of this series!) I’m diving into the 6 reasons why we struggle to ask for help, how to ask for it more effectively and why it's so hard to give good help!
Speaking of help, we’d like to offer some. We’re hosting an FREE online workshop for individuals who want to get unstuck, figure out their competitive advantage and get off the fence so they can make an impact. Click the link below to save your spot!
https://artofcoaching.com/clarity/
As always, you can find out more about this topic and other resources we offer at:
https://artofcoaching.com/resources/
Join Our Coalition Mentoring Program here
Follow me on social media:
Via Instagram: @coach_BrettB
Via Twitter: @coach_BrettB
Subscribe to my YouTube channel here
Learn More About My Courses, Clinics, and Live Events At: www.ArtofCoaching.com

Wednesday Jan 20, 2021
E150 | Niching Down vs. Embracing Range
Wednesday Jan 20, 2021
Wednesday Jan 20, 2021
Should we niche down or embrace range?
If you read the newsletter this week, you know exactly where I stand on this topic. If you haven’t yet, click here to get the full story!
Either way, it’s time to dive deeper into this debate.
Now - before you armor up with your facts and figures about why you’re Team Specialist or Team Generalist... hear me out.
“Niching down” mustn't apply to every aspect of your life.
You can be well-rounded, cultured, and dare I say “balanced” while still knowing exactly what you do, why you do it, and speaking directly to those who need it most.
Look, when it comes to providing value, speaking to everyone is speaking to no one.
In part III of this series, I'm going to discuss the 4 steps to identifying your “niche” so that you can deliver value and stand out without selling out. I’ll also be going much deeper on this topic in a FREE interactive workshop soon. Click here to save your spot!
If you’re looking for a toolkit to help you tactically create change, do more of what you love and get out of your own way, we’ve got something coming. Head to artofcoaching.com/blindspot to be the first in the know!
Join Our Coalition Mentoring Program here
Follow me on social media:
Via Instagram: @coach_BrettB
Via Twitter: @coach_BrettB
Subscribe to my YouTube channel here
Learn More About My Courses, Clinics, and Live Events At: www.ArtofCoaching.com

Monday Jan 11, 2021
E149 | 5 Big Lies We Tell Ourselves That Hinder Our Progress
Monday Jan 11, 2021
Monday Jan 11, 2021
"I want to put something out there to help more people but I lack the confidence, knowledge or experience to do so."
Sound familiar? I've heard these words reverberate in my own head and from the people in our community for a long time.
But that statement above - it's not true. In fact, it's a lie. And it's one of many our mind makes up to trick us and hold us back from providing value to those who need us most.
In part II of this series (make sure to go back and listen to the last episode, part I, if you haven't already), I'm going to talk about the 5 lies we tell ourselves when we start putting ourselves and our work out there.
Make no mistake, these fallacies are blind spots. But it's one thing to recognize them, it's another to tackle them. Let's do that together - head to https://artofcoaching.com/blindspot/ so we can get started.
Join Our Coalition Mentoring Program here
Follow me on social media:
Via Instagram: @coach_BrettB
Via Twitter: @coach_BrettB
Subscribe to my YouTube channel here
Learn More About My Courses, Clinics, and Live Events At: www.ArtofCoaching.com

Monday Jan 04, 2021
E148 | How To Identify Our Blindspots
Monday Jan 04, 2021
Monday Jan 04, 2021
Every year we hear people utter the phrase “New Year, New You” before launching into a series of nuanced forms of goal setting.
While optimism is great, looking ahead without knowing how to identify blind spots that lurk around the corner sets us up to be ambushed.
But what is a blind spot? How can you identify one?
Most importantly, how does both too much optimism and too much cynicism potentially lead us down a path of self-sabotage?
What if I told you there’s a more realistic tool we can use in order to enhance how we interact in groups, and with our goals?
Today, we’re talking about this and more.
Also - if you haven’t been to https://artofcoaching.com/blindspot/ yet, do so now!
Believe me, we’ll be uncovering more about this exciting project soon, and you won’t want to miss out!
Join Our Coalition Mentoring Program here
Follow me on social media:
Via Instagram: @coach_BrettB
Via Twitter: @coach_BrettB
Subscribe to my YouTube channel here
Learn More About My Courses, Clinics, and Live Events At: www.ArtofCoaching.com

Monday Dec 28, 2020
E147 | Gabby Reece: Eliminating the Noise in Life and Leadership
Monday Dec 28, 2020
Monday Dec 28, 2020
Welcome to the final episode of 2020. We saved the best for last.
Burnt out from online webinars, Zoom meetings, and long-winded technical presentations? We are too. That’s why we cut the fluff and created something brand new.
Introducing the inaugural (and virtual)...
Art of Coaching Communication and Leadership Strategy Summit!
On March 20, 2021, hear top leaders from a range of professions share tactics and strategies for navigating communication challenges in our new normal. After all, the future belongs to those who learn diverse skills and combine them in creative ways.
Speaking of leaders at the top of their field... today we are joined by none other than pro beach volleyball legend, NY Times bestselling author, mother, model, coach, entrepreneur (Creator of HIGHX® / Co-Founder of XPT®) and Nike’s first ever female spokesperson, Gabby Reece.
Having navigated the highest levels of sport, business, modeling and motherhood, Gabby is uniquely qualified to offer us real and actionable tools of the trade. Through her concision, efficiency and clarity, we learn why less is more and how to eliminate white noise.
We also discuss:
- Knowing your limit and how to walk away
- Common traits of Gabby’s best/favorite coaches
- Training concision and efficiency in communication
- How to “gain power by giving power”
Connect with Gabby:
Via her podcast: The Gabby Reece Show
Via her website: https://www.gabriellereece.com/
Via Instagram: @gabbyreece
And while you’re still here... we are going to be releasing a brand new resource VERY SOON.
This is for the person who wants to have a greater impact but isn’t quite sure how or where to start. If you have the urge to provide more value and help more people, this toolkit will help you identify what you’re best at, who needs it, and how to get it to them.
Interested? We will be releasing information and dropping hints about Blindspot on our newsletter first. If you want to be in the know, click here.

Monday Dec 21, 2020
E146 | How To Deal With Overwhelm And Burnout
Monday Dec 21, 2020
Monday Dec 21, 2020
On March 21, 2021, we are hosting the inaugural (and virtual)...
Art of Coaching Communication and Leadership Strategy Summit!
Hear leaders from a range of professions share essential tactics and strategies for navigating communication challenges in our new normal. After all, the future belongs to those who learn diverse skills and combine them in creative ways.
Now for today’s episode:
“Those who burn the brightest amongst us are the most susceptible to having their flame put out...”
When I was 28, I woke up one morning and didn’t want to go to work. Confused and frustrated, I couldn’t figure out why. I still loved coaching but the days, routine and process had become tedious.
As it turns out, I was dealing with burnout.
Misunderstood and misinterpreted, the term “burnout” might be thrown around casually or referred to as “pop psychology”, but there are 50+ years of research detailing this psychological syndrome and how it afflicts the most dedicated among us.
Whether or not you’ve dealt with burnout (or overwhelm), my hope is that today’s episode helps you identify, deal with and eventually eradicate it.
We’ll dive deep into the research, covering:
- Causes and predictors (The Succumbing 6)
- Signs and manifestations (emotional, physical and work related)
- Solutions and remedies (FIRE model)
- The importance of “fit” between employer and employee
If you want to dive deeper on all things burnout or have access to the resources mentioned in today’s episode (like the workplace RPE or FIRE assessment), be sure to check out our course VALUED. I created this resource to help professionals of all kinds create career viability and longevity.
Other resources related to this episode: