The Art Of Coaching

E135 | Shanté Cofield: Social Media Strategy 101

Do you use social media or does it use you?

Whether you’re a small business owner like myself or an individual trying to develop their brand, social media can be a powerful tool. But if you have an interest in reaching more people and doing so authentically, having a strategy is essential.

Today, we are talking to The Movement Maestro (Shanté Cofield) about building a loyal following, choosing your platform, why you DON’T want to go viral and the importance of humor. If you’ve ever felt fake, overwhelmed or generally wary when interacting on social media, you’re not going to want to miss this episode.

Physical therapist turned entrepreneur, Dr. Shanté Cofield, aka The Movement Maestro, is the founder of The Movement Maestro LLC, a social-media based company that provides both online and in-person education for movement professionals around the world. Shanté’s passion for digital business has helped her amass a social media following of over 57,000 people, become an international speaker, and launch her own podcast, Maestro on the Mic. Shanté’s professional pursuits now center around providing business coaching to movement professionals, with a focus on brand strategy and community development in the ever-growing digital marketplace.

Connect with The Movement Maestro:

Via Instagram: @themovementmaestro

Via her website: https://themovementmaestro.com/

As you heard in the intro, we are going to be releasing a brand new resource VERY SOON. This is for the person who wants to impact more people but isn’t quite sure how to make it happen. Let’s say you have an idea (book, podcast, course) but you don’t know how to unveil or market it. We will help you find what you’re best at, who needs it, and how to get it to them.

Interested? We are going to be leaking information and dropping hints about this release on our newsletter first. So if you want to be in the know, click here. Signing up couldn’t be easier!

E134 | Stephen Pak: Adaptable Leadership in the Workplace and Beyond

As with most things in life, context matters. And whether we intend to or not, our behavior changes depending on our current environment. Yes, being ourselves is important, but it’s not realistic (nor effective) to behave the same way in every situation. Instead, mastering the ability to adapt is key to executing our roles successfully.

Stephen Pak has spent his life mastering the art of adaptability. Now a retired Major in the Air Force Reserves, Stephen spent 12 years active duty working as SWAT team leader and later a Special Agent in the Office of Special Investigations where he specialized in Counterintelligence Operations to disrupt spy and terrorist efforts domestically and abroad. After leaving active duty he spent time working on strategy consulting for intelligence agencies and Fortune 500 companies. He spent just under five years leading different businesses at Amazon and currently leads teams at Facebook making products safer for the community.

Stephen and I cover:

• Context switching and how to be the best version of yourself in each role

• How communication changes as you move up the leadership ladder

• Managing stigma, expectations and assumptions when switching careers

• Effectively leveraging past experiences to get the next job

Connect with Stephen:

Via LinkedIn: https://www.linkedin.com/in/stephenpak/

If you’re looking for ways to practice adaptability, the BEST place to do so is at one of our Apprenticeships. After teaching you the skills you need to adapt to difficult situations, we will throw you into a multitude of different and challenging contexts. Unlike many conferences/seminars, we don’t just lecture - we learn through experience. Head to https://artofcoaching.com/apprenticeship/ for more information!

Join Our Coalition Mentoring Program here

Follow me on social media:

Via Instagram: @coach_BrettB

Via Twitter: @coach_BrettB

Subscribe to my YouTube channel here

Learn More About My Courses, Clinics, and Live Events At: www.ArtofCoaching.com

 

 

E133 | Taking Responsibility for Your Own Growth

There’s no doubt that we are in an unprecedented age of virtual meetings, webinars, and presentations. The goal of this episode is to give the DNA of what makes a great experience and offer a wake-up call for anyone who has not been taking advantage of these experiences; whether you are leading or attending! If you find yourself constantly disappointed and not getting what you want from meetings, calls, or presentations there’s a reason for that: It’s YOU! We have lost a sense of accountability in being responsible for our own experience and the results (or lack thereof) that follow. In this quick-hitter I cover tips and strategies on how to organize calls, foster trust & vulnerability between those involved, assess the call’s effectiveness, and maximize everyone’s time. Every single one of us has the opportunity to contribute something at the level that we want. But it will not happen if you are passive and your mindset isn’t in the right place. At Art of Coaching, we aren’t exempt from this! We apply all of these principles in our Coalition mentoring program.

If you’re tired of feeling stuck in your personal or professional life, frustrated with your own self-limiting beliefs, and are searching for a community, fill out an application.

E132 | Jonathan Goodman: How To Build, Lead, and Manage Remote Teams

Building and growing a company is no easy feat, not to mention trying to do so with a remote team. How do you ensure you’re hiring the right people? What can you do to keep everyone on the same page? Our guest today is uniquely qualified to answer these questions and more.

Jonathan Goodman is the founder of the Personal Trainer Development Center and Online Trainer Academy Certification. He’s authored 11 books and lived in ten countries. His new podcast Online Trainer Show is part comedy, part education and you can listen on iTunes, Spotify, or YouTube.

Even if you don’t run your own company, you’re sure to get something out of Jonathan’s description of Jobs to Be Done. We uncover why clarifying how your customers/clients really use your product/service can completely redefine how you approach your job. And, don’t miss Jonathan’s very unique way of screening interview candidates - you just might get a few ideas...

Connect with Jonathan:

Via his podcast: Online Trainer Show

Via his Online Trainer Academy: https://www.theptdc.com/online-trainer-academy-certification

Via Instagram: @jonathan_goodman101 AND @theptdc

Via Facebook: https://www.facebook.com/theptdc

One final note... whether you’re looking for a tool to understand if a candidate will be a good fit for your company, or you just want to discover what makes your team tick, check out our new DRIVES QUIZ!  This short assessment can lead to better understanding, awareness and buy-in from all parties.

 

E131 | Quentin Pullen: The Overton Window

“Leaders are lifelong learners” is a statement that resonates with many of us who are on a journey to continually redefine ourselves. There are few people who exemplify this more than today’s guest, Quentin Pullen.

After serving in both the Marines and the Navy, working as a manual therapist for 25 years, and starting a small business, Quentin is running for mayor Costa Mesa, California! Quentin shares the keys that have allowed him to adapt to many different environments and situations throughout his life.

And, yes, we talk politics in this episode but it’s NOT what you think! Rather than political parties, we discuss what politics means in terms of overcoming obstacles in your community, how to gracefully deal with stigma & bias, and the conversations we should be having.

Other topics we get into include:

• How engaging with your community is the key to building trust and standing out

• Keeping your cool when being marginalized or personally insulted

• Overcoming Imposter Phenomenon when stepping into new arenas

• Why coaches are actually the most qualified to crossover into other professions

• How to build a team of people that will spur continued growth

Where you can follow and connect with Quentin:

Website: qthepeople.com

Instagram: @q_the_people

We are very thankful for everyone who reaches out wanting to help and support the podcast. One of the easiest and best ways you can help is to leave a review on iTunes. It does help new listeners find us!

If reviews aren’t your thing, you can also become a patron by clicking the button below. Any amount truly does help and goes back into running the podcast.

E130 | How Understanding Drives Helps Build Buy-In

Why do we do the things we do? What influences the way we act, the method through which we communicate, the people we surround ourselves with…?

We are complex creatures, and to better understand our behavior, we need to better understand what drives us.

Through this enhanced understanding, we become more effective as communicators, and ultimately as leaders. We all do the things we do for a reason; some of these reasons may be subconscious, but they are not by accident.

Getting to the root of what drives your behavior can be difficult, so we created a resource that can help you take that first step toward understanding.

Click here to take our BRAND NEW QUIZ and find out what makes you tick!

As I said before, we are complex creatures. So yes, use this quiz to understand your primary drive. But then take it again. Take it when you’re stressed, when you’re excited… After all, drives are fluid and context dependent.

And don’t stop there! Once you’ve had enough fun, give it to your colleagues so you can better understand how to motivate them and generate buy-in. Heck, even use it on your kids and your loved ones to gain insight on how to be a better parent / partner.

Remember, the quiz is just a starting point. No one fits neatly into one category. Life and social nature cannot be forced into a vacuum and this is just one piece of the puzzle. If you’re still struggling with becoming a better communicator, we can help you. Head to artofocaching/communication for more.

Join Our Coalition Mentoring Program here

Follow me on social media:

Via Instagram: @coach_BrettB

Via Twitter: @coach_BrettB

Subscribe to my YouTube channel here

Learn More About My Courses, Clinics, and Live Events At: www.ArtofCoaching.com

 

E129 | Matt Marcinek: Turning A Disability Into A Coaching Superpower

Imagine being diagnosed with a disorder at a very young age, having doctors write you off, and learning that your parents were advised to put you in a facility and to move on with their lives.

This is essentially what today’s guest, Matt Marcinek, went through. After being diagnosed with cerebral palsy at 9 months of age, neurologists suggested that his parents admit him to a care facility because he might not be able to walk, talk, or perform daily tasks on his own.

His parents chose a different path.

Matt has not only proven the neurologists wrong by overcoming many of their doubts, but in the process has become an elite coach and fierce competitor. He is a brown belt in judo and, since the time of this recording, has earned his brown belt in jiu jitsu. In addition to competing, he is the owner of Marcinek Peak Performance Systems and specializes in teaching jiu jitsu to 4-6 year olds. On top of that, he has a master’s degree in psychology and educational counseling.

Today’s episode is all about how you can turn strife & struggle into strategy. Matt shares how he was able to own his situation, gain perspective, and use that to build advantages throughout his life. He gets very tactical on how you can do the same.

Matt and I also discuss:

• How to start and approach difficult conversations

• Overcoming obstacles without complaining

• Why creativity makes you a better coach

• Dealing with imposter phenomenon, anger, and vulnerability

Connect with Matt:

Website: https://www.mattmarcinek.com/

Instagram: @marcinek_peakperformance

If you believe in the message of today’s episode and are wanting to learn even more tactical communication skills, our Apprenticeship Communication Workshops are back on!

These are 2-day workshops of 10-15 people that are 100% focused on the development of interpersonal skills and preparing for life’s biggest moments. We accomplish this via situational role playing, video breakdowns, peer evaluations, and small group discussions. You will not be sitting and listening to powerpoint presentations! We get you in the trenches and create a safe place to fail.

Learn more about the Apprenticeship Communication Workshop here: https://artofcoaching.com/apprenticeship/

Apply to host your own event here: https://artofcoaching.com/host-a-live-aoc-apprenticeship/

E128 | Scott Livingston: How To Bring More Value To Others

Guess who’s back, back again. Scotty’s back, tell a friend. No, seriously! Today, our first repeat guest is here to talk more about developing the skill of self-reflection (why a dark room and soothing music won’t do it for everyone), long lines at Costco and Mt. Everest, love languages and much, much more.

We cover:

• Practicing self-reflection “in action”

• How to be more of a human being and less of a “human-doer”

• Why the need to earn an income prevents us from practicing communication

• Observation: why you can’t just trust what someone’s saying

If you haven’t listened to his first episode, here’s a brief recap: Scott Livingston is a designer of human and organizational performance solutions who has worked in the high-performance sports world for more than thirty years. He has trained and re-built athletes at every level (including multiple Olympic and World Cup medalists). He worked for eleven seasons in the National Hockey League as an athletic therapist and strength and conditioning coach and now co-owns ReconditioningHQ.com, an educational business dedicated to teaching leading edge practices in performance and reconditioning. His newest passion is his podcast, Leave Your Mark, where he interviews people from all walks of human performance exploring their personal life stories.

Connect with Scott:

Via his website: https://reconditioninghq.com/

Via his podcast: Leave Your Mark

Via his Twitter: @builtbyscott

Scott has an incredibly interesting take on why we are able to recognize communication as an important skill but still don’t take the time to train it. If you’re like Scott and know this should be something you prioritize, come to our Apprenticeship! We not only offer a safe place to fail, we provide scientifically backed assessments, video feedback and practical strategies you can take back to your friends,  family and staff.

Join Our Coalition Mentoring Program here

Follow me on social media:

Via Instagram: @coach_BrettB

Via Twitter: @coach_BrettB

Subscribe to my YouTube channel here

Learn More About My Courses, Clinics, and Live Events At: www.ArtofCoaching.com

E127 | How To Give The Most Effective Feedback

These days, the concept of feedback is akin to that of a song overplayed on the radio: initially intriguing but ultimately dismissed as cliche. In reality, good feedback is more like a dance; it requires two partners ready to engage in meaningful discourse. So what’s preventing us from participating in the dance and not just listening to the overplayed song? By and large, we don’t know how to properly give it, receive it, or ask for it.

Today we are going to unpack what lies at the root of our issues with feedback and offer some practical strategies to overcome these challenges. In particular:

• Intrinsic feedback, augmented feedback, formative feedback… Where do I even begin?

• How to maximize FIT between the person, the performance, and the persuasive appeal.

• Using the SHIP (specific, humble, interval-based, practical) analogy to give better feedback

• The worst thing you can do when asking for feedback

• When is it too much? Feedback dependence and clicker training

If giving and receiving feedback is something you’ve struggled with, you’re in luck! We now offer 1 on 1 and small group communication training. Let us help you work through your personal obstacles by objectively evaluating your current practices and then providing personalized strategies tailored to your needs. The idea and importance of feedback isn’t going away; head to https://artofcoaching.com/communication to learn more.

Join Our Coalition Mentoring Program here

Follow me on social media:

Via Instagram: @coach_BrettB

Via Twitter: @coach_BrettB

Subscribe to my YouTube channel here

Learn More About My Courses, Clinics, and Live Events At: www.ArtofCoaching.com

 

E126 | Eight Obstacles to Building Buy-In

Communication never happens by accident, yet so many accidents happen as a result of poor communication.

Communication is not a singular act and it’s not something you can merely “pick-up” by watching an eloquent speaker. Communication is a skill. Communication is a strategic enterprise.  Communication is a process.

Like any process, communication has many different components: components that span far beyond the simple verbal and non-verbal elements we hear so much about in pop-psychology tomes, textbooks, or leadership clinics.

These components are not often recognized or thought of by the average individual because they aren’t taught despite the critical role they play in your ability to become a better communicator.  So join me today as I dive into the things we don’t hear as much about so we can gain a real edge on the past versions of ourselves and any external competition.

The communication components we will cover today:

1. Communicators

2. Message

3. Medium

4. Channel

5. Code

6. Noise

7. Feedback

8. Context

Just as a great detective looks for what is missing when it comes to solving a mystery, a great communicator looks to ensure they consider all of the components above when it comes to connecting with others.

By the end of today’s episode, you will be able to identify where a miscommunication originated and have a better chance of preventing it from happening again!

If this topic is of particular interest, you’ll LOVE our in person Apprenticeship. Click here to learn more!

Join Our Coalition Mentoring Program here

Follow me on social media:

Via Instagram: @coach_BrettB

Via Twitter: @coach_BrettB

Subscribe to my YouTube channel here

Learn More About My Courses, Clinics, and Live Events At: www.ArtofCoaching.com