The Art Of Coaching

E141 | Brendan Kane: Hook Point- How To Stand Out in a 3-Second World

What would you say or do if you only had 3 seconds to grab someone’s attention? In other words, what’s your Hook Point?

These days, attention is a form of currency.  And with the number of stimuli fighting for this attention, one needs to find a way to stand out from the crowd. Without it, it won't matter if you provide something of value - no one will hear you. Luckily, today’s guest can teach us how to do this in an authentic, non-”salesy” way.

Brendan Kane is an outside of the box thinker, speaker and author who empowers brands to scale by helping them stand out and beat competition in crowded and oversaturated markets. He is the author of the international best-selling book One Million Followers and the newly released Hook Point: How To Stand Out In A 3 Second World, as well as the founder and CEO of the Hook Point agency. Brendan has worked with hundreds of individuals and brands providing business and digital strategy for more than 15 years, including MTV, Taylor Swift, Rhianna and many others.

Today we talk about:

• Crafting your hook point without being cheesy or “salesy”

• Social media and personal branding 101

• The secret to authentically reaching more people with your content

• Why you should get rid of your slide deck and listen

Connect with Brendan

Via his book: https://book.hookpoint.com/

Via Instagram: @brendankane

If you want to learn more about social media and branding, we have another great episode for you! Click here to listen to Shanté Cofield discuss her strategies for mastering the social media market.

In this episode you’ll hear Brendan discuss the importance of listening and asking great questions. Check out my latest blog for a breakdown on the 5 types of listening that every leader must learn.

Join Our Coalition Mentoring Program here

Follow me on social media:

Via Instagram: @coach_BrettB

Via Twitter: @coach_BrettB

Subscribe to my YouTube channel here

Learn More About My Courses, Clinics, and Live Events At: www.ArtofCoaching.com

E140 | Kara Shull: Improving Mental and Physical Health in Children

If you’re reading this, it’s not too late… (well, unless it’s after November 27th, 2020).

THIS IS YOUR LAST CHANCE for 50% OFF ALL DIGITAL COURSES. Use code 'GRATEFUL50' at https://artofcoaching.com/courses/.

I think we can all agree that children need to move, play and explore. But that’s just the start. They also need to develop physical literacy: the ability to perform basic movement skills and the motivation to prioritize an active lifestyle.

These qualities aren’t just "nice to have"... they are absolutely essential for physical, cognitive and social development. And if that wasn’t enough, research has shown that physical literacy is associated with the ability to thrive and participate productively in society!

Unfortunately, opportunities to develop these qualities are dwindling. And that’s exactly why I wanted to invite today’s guest on the show…

Kara Shull (DPT, CSCS) and her non-profit, MOVEMENT2BE, are taking their expertise to underserved communities and providing “movement experiences”. Their mission is to make movement fun and accessible while also teaching the next generation of leaders how to promote these behaviors.

In today’s episode, we discuss:

• How to engage in “serious play”

• The role of communication in getting kids to buy-in

• Why if you can coach a kid, you can coach any adult...

• The psychosocial aspects of movement and wellness

Connect with Kara and MOVEMENT2BE:

Via their website: www.movement2be.com

Via Instagram: @movement2be

Via her website: https://www.movement2live.com/

Via her instagram: @movement2live

If you enjoyed this episode and want even more information about training youth athletes, be sure to check out our episode with Jim Kielbaso.

Jefferies, Philip, et al. “Physical Literacy and Resilience in Children and Youth.” Frontiers in Public Health, vol. 7, 2019, doi:10.3389/fpubh.2019.00346.

 

E139 | Gunnar Peterson: Setting Expectations and Creating a Memorable Experience

We know you came for Gunnar, but while you’re here… Now through November 27th, we are offering 50% OFF ALL DIGITAL COURSES. Use code 'GRATEFUL50' at https://artofcoaching.com/courses/. Already taken both? There’s a season of gift giving around the corner and we hear they do well under the tree…

Okay, on to the show.

Gunnar Peterson might work in LA but he’s in no way “Hollywood”. On the contrary, we brought him on to help us dismantle some leadership BS.

Do leaders wield influence? Yes. Are they held to a higher standard? Yeah. Are they accountable to people other than themselves? Absolutely. And it’s for these reasons that we’re talking to Gunnar about the need to set expectations and boundaries around time, create routines and habits to juggle life and work, and be authentic in a world that wants to pin you with a label.

We also discuss:

1. Why he’s okay being called a “personal trainer” (when many in coaching aren’t)

2. The difference between living in Hollywood and “acting Hollywood”

3. How to grade yourself on your use of different communication platforms

4. Communication as a way to clarify boundaries and set expectations

Gunnar is a Beverly Hills-based personal trainer whose clients include celebrities, professional athletes, and everyday people. Gunnar is also the Los Angeles Lakers’ Director of Strength and Endurance. With over 28 years in the fitness industry, Gunnar’s dynamic approach, boundless energy and (sometimes risky) humor only add to the effectiveness of the experience his clients enjoy. With a client list as diverse as his training methods, Gunnar emphasizes strength training modalities that can be transferred from the gym to daily life, from training camp to championship game.

Connect with Gunnar:

Via his website: www.gunnarpeterson.com

Via Instagram: @gunnarfitness

E138 | Kendell Bachik: Conquering Life, Business, and Motherhood From A Wheelchair

Hey guys, just a quick reminder… Now through November 27th, we are offering 50% OFF ALL DIGITAL COURSES. Use code 'GRATEFUL50' at https://artofcoaching.com/courses/

Speaking of being grateful…

In 2009 a reckless driver lost control of his vehicle. The aftermath was a scene of twisted metal, blurred memories and a life forever altered. Kendell Bachik was paralyzed.

Rather than sink into darkness and accept the limitations echoed by many, Kendell focused on healing and proving naysayers wrong. Electing to look at therapies that were "outside the box”, Kendell trusted her recovery with strength coaches. Fast forward 2.5 years, she opened REACT, a neurological performance training facility. Her goal was to give others hope through her story, at a place where you felt "it" the moment you entered. She and her husband now lead a collective of coaches and therapists where people fighting neurological injury and disease come to defy the odds.

Kendell and I cover:

1. What it’s like to be a mom, wife and business owner from a wheelchair
2. “Addressing the human, not the condition”
3. Why she will always choose compassion over empathy
4. Can generating motion artificially build momentum organically?

Connect with Kendell:

Via her websites: http://www.neuroreaction.org/ AND bachikmethods.com

Via Instagram: @neuroreaction AND @mrs.bachik_methods

Via Facebook: https://www.facebook.com/REACTdallas/

E137 | Greg Adamson: Downfalls of Servant Based Leadership

As a thank you for listening, we are offering 50% OFF ALL DIGITAL COURSES THROUGH NOVEMBER 27TH, 2020. Use code 'GRATEFUL50' at https://artofcoaching.com/courses/ “Servant based leadership is easy to say but hard to define.” Often overused and oversimplified, the term “servant based” has become synonymous with what you see on motivational posters, hear in inspirational soundbites and even the word leadership itself. In reality, it’s just one of many styles. And because leadership is not one-size fits all, we’re talking to Greg Adamson about the importance of understanding the labels we use, seeking to understand the needs of the people we lead and finding strategies that best fit each context.

Greg is the Associate Director of Olympic Sports Performance at the University of Tennessee, where he works with swimming and diving, women's soccer and men's golf. During his tenure he has also worked with the football and rowing programs. Prior to UT, Greg spent time at Winthrop University with women's basketball, baseball, men's & women's soccer, track and field, men's tennis, and lacrosse and as a graduate assistant at Central Michigan. He received his Master of Arts in Sport Administration from Central Michigan in 2010.

In this episode we dive into:

1. The importance of questioning terms, labels and assumptions before adopting them

2. Why a one-size fits all approach won’t allow you to truly “serve” the people you lead

3. The case for getting our hands dirty and the need for more “imperfect leaders”

4. How to consider the role of the follower in the leadership equation

Connect w/ Greg:

Via Twitter: @UTCoachGreg

Via Instagram: @UTCoachGreg

Via  email: greg.adamson@utk.edu

 

E136 | Dealing With Pushy Sport Parents

We’ve all experienced the individual that’s a little overzealous or involved when it comes to their child’s sport. Whether you’re a coach or fellow parent, how do you deal with this person? Is it possible to have productive conversations and change their behavior? Is it even worth our time? The answer to these questions is (in most cases) a resounding yes. It just requires some extra research, tact and self (yes, self) awareness. 

In this episode, I’ll give you practical tips for:

• Recognizing the fundamental attribution error when addressing parents
• Asking better questions to understand their behavior
• When, where and how to have the hard conversation
• Achieving a productive result by making them part of the process

Effectively dealing with pushy sport parents comes back to the principles of Research, Relate and Reframe - the same ones I write about in my book, Conscious Coaching. If you haven’t picked up your copy you can do so by clicking here! 

For more on having hard conversations, generating better buy-in and tailoring your message to the person you’re dealing with, check out our online course, Bought In. 

Join Our Coalition Mentoring Program here

Follow me on social media:

Via Instagram: @coach_BrettB

Via Twitter: @coach_BrettB

Subscribe to my YouTube channel here

Learn More About My Courses, Clinics, and Live Events At: www.ArtofCoaching.com

 

E135 | Shanté Cofield: Social Media Strategy 101

Do you use social media or does it use you?

Whether you’re a small business owner like myself or an individual trying to develop their brand, social media can be a powerful tool. But if you have an interest in reaching more people and doing so authentically, having a strategy is essential.

Today, we are talking to The Movement Maestro (Shanté Cofield) about building a loyal following, choosing your platform, why you DON’T want to go viral and the importance of humor. If you’ve ever felt fake, overwhelmed or generally wary when interacting on social media, you’re not going to want to miss this episode.

Physical therapist turned entrepreneur, Dr. Shanté Cofield, aka The Movement Maestro, is the founder of The Movement Maestro LLC, a social-media based company that provides both online and in-person education for movement professionals around the world. Shanté’s passion for digital business has helped her amass a social media following of over 57,000 people, become an international speaker, and launch her own podcast, Maestro on the Mic. Shanté’s professional pursuits now center around providing business coaching to movement professionals, with a focus on brand strategy and community development in the ever-growing digital marketplace.

Connect with The Movement Maestro:

Via Instagram: @themovementmaestro

Via her website: https://themovementmaestro.com/

As you heard in the intro, we are going to be releasing a brand new resource VERY SOON. This is for the person who wants to impact more people but isn’t quite sure how to make it happen. Let’s say you have an idea (book, podcast, course) but you don’t know how to unveil or market it. We will help you find what you’re best at, who needs it, and how to get it to them.

Interested? We are going to be leaking information and dropping hints about this release on our newsletter first. So if you want to be in the know, click here. Signing up couldn’t be easier!

E134 | Stephen Pak: Adaptable Leadership in the Workplace and Beyond

As with most things in life, context matters. And whether we intend to or not, our behavior changes depending on our current environment. Yes, being ourselves is important, but it’s not realistic (nor effective) to behave the same way in every situation. Instead, mastering the ability to adapt is key to executing our roles successfully.

Stephen Pak has spent his life mastering the art of adaptability. Now a retired Major in the Air Force Reserves, Stephen spent 12 years active duty working as SWAT team leader and later a Special Agent in the Office of Special Investigations where he specialized in Counterintelligence Operations to disrupt spy and terrorist efforts domestically and abroad. After leaving active duty he spent time working on strategy consulting for intelligence agencies and Fortune 500 companies. He spent just under five years leading different businesses at Amazon and currently leads teams at Facebook making products safer for the community.

Stephen and I cover:

• Context switching and how to be the best version of yourself in each role

• How communication changes as you move up the leadership ladder

• Managing stigma, expectations and assumptions when switching careers

• Effectively leveraging past experiences to get the next job

Connect with Stephen:

Via LinkedIn: https://www.linkedin.com/in/stephenpak/

If you’re looking for ways to practice adaptability, the BEST place to do so is at one of our Apprenticeships. After teaching you the skills you need to adapt to difficult situations, we will throw you into a multitude of different and challenging contexts. Unlike many conferences/seminars, we don’t just lecture - we learn through experience. Head to https://artofcoaching.com/apprenticeship/ for more information!

Join Our Coalition Mentoring Program here

Follow me on social media:

Via Instagram: @coach_BrettB

Via Twitter: @coach_BrettB

Subscribe to my YouTube channel here

Learn More About My Courses, Clinics, and Live Events At: www.ArtofCoaching.com

 

 

E133 | Taking Responsibility for Your Own Growth

There’s no doubt that we are in an unprecedented age of virtual meetings, webinars, and presentations. The goal of this episode is to give the DNA of what makes a great experience and offer a wake-up call for anyone who has not been taking advantage of these experiences; whether you are leading or attending! If you find yourself constantly disappointed and not getting what you want from meetings, calls, or presentations there’s a reason for that: It’s YOU! We have lost a sense of accountability in being responsible for our own experience and the results (or lack thereof) that follow. In this quick-hitter I cover tips and strategies on how to organize calls, foster trust & vulnerability between those involved, assess the call’s effectiveness, and maximize everyone’s time. Every single one of us has the opportunity to contribute something at the level that we want. But it will not happen if you are passive and your mindset isn’t in the right place. At Art of Coaching, we aren’t exempt from this! We apply all of these principles in our Coalition mentoring program.

If you’re tired of feeling stuck in your personal or professional life, frustrated with your own self-limiting beliefs, and are searching for a community, fill out an application.

E132 | Jonathan Goodman: How To Build, Lead, and Manage Remote Teams

Building and growing a company is no easy feat, not to mention trying to do so with a remote team. How do you ensure you’re hiring the right people? What can you do to keep everyone on the same page? Our guest today is uniquely qualified to answer these questions and more.

Jonathan Goodman is the founder of the Personal Trainer Development Center and Online Trainer Academy Certification. He’s authored 11 books and lived in ten countries. His new podcast Online Trainer Show is part comedy, part education and you can listen on iTunes, Spotify, or YouTube.

Even if you don’t run your own company, you’re sure to get something out of Jonathan’s description of Jobs to Be Done. We uncover why clarifying how your customers/clients really use your product/service can completely redefine how you approach your job. And, don’t miss Jonathan’s very unique way of screening interview candidates - you just might get a few ideas...

Connect with Jonathan:

Via his podcast: Online Trainer Show

Via his Online Trainer Academy: https://www.theptdc.com/online-trainer-academy-certification

Via Instagram: @jonathan_goodman101 AND @theptdc

Via Facebook: https://www.facebook.com/theptdc

One final note... whether you’re looking for a tool to understand if a candidate will be a good fit for your company, or you just want to discover what makes your team tick, check out our new DRIVES QUIZ!  This short assessment can lead to better understanding, awareness and buy-in from all parties.