The Art Of Coaching

E23 | Playing The Long Game with Joe DeFranco

Joe DeFranco is legend in the field of strength and conditioning. Despite how territorial the performance community can be, Joe has always separated himself by openly sharing his knowledge and insight with others. He has been delivering some of the best content in the field for over 25 years, and has continually found creative ways to adapt to a changing market and audience. Tune in to hear our conversation on how to achieve longevity in the field of strength and conditioning without sacrificing your values.Topics Covered This Week-How Joe has evolved his business, practice and his own training over the years -Ethically promoting your business as a coach so you can provide for your family and stand out for the right reasons-How Joe manages information overload and an ego laden market -Why there is a time and a place for every movement and even machine -What our field needs to pay more attention to? LinksFollow @defrancosgym on Instagramhttps://www.defrancostraining.comJoe's certification http://cppscoaches.com/ This information is kept free by our partnership with Momentous. To learn more about Momentous and what they do to help our community go to livemomentous.com/brett. As part of the Art of Coaching audience, you can receive $20 off your 1st order of Momentous by using code BRETT20 at checkout. (Minimum purchase amount of $50).

E22 | The Value Of Self-Doubt

Whether you're a young coach dealing with concerns about your programs efficacy or an old salty vet taking on imposter phenomenon, self-doubt is real. On this week's special edition "short" episode I am going to tell you why self-doubt is actually the fuel that makes the furnace of great coaches burn more sustainably and how you can combat information overload. Topics Covered

• Why getting your degree and doing an internship is only the beginning
• Why you shouldn't run from imposter phenomenon
• Why you can't have all the answers and that's OK
• An exercise in honesty
• Why you don't need to read it all
• The 3 C's of Information Overload

Links The 200 books/articles every coach should read This information is kept free by our partnership with Momentous. To learn more about Momentous and what they do to help our community go to livemomentous.com/brett. As part of the Art of Coaching audience, you can receive $20 off your 1st order of Momentous by using code BRETT20 at checkout. (Minimum purchase amount of $50).

E21 | Nicolai Morris: The Effects of Social Media on Coaching, What Does the Research Say?

In this episode, it is my honor to be joined by Sydney (Australia) University's senior strength and conditioning coach, Nicolai Morris .This episode is incredibly important for our community. Wether you like it or not, social media is not going away. As a coach, Nicolai has mastered the ability of using social media to help her athletes develop and to even sharpen her own coaching practice. She has't stopped there as she is also using the power of research to help quantify the effects of social media on our profession. On this episode she breaks down what the research taught her and how she is using it to improve the effectiveness of her coaching.This information is kept free by our partnership with Momentous. To learn more about Momentous and what they do to help our community go to livemomentous.com/brett. As part of the Art of Coaching audience, you can receive $20 off your 1st order of Momentous by using code BRETT20 at checkout. (Minimum purchase amount of $50)Topics Covered On This Episode

• Nocolai's background
• Why it is hard for female's to get into S&C in Australia and how does Nicolai attack it
• Specific strategies Nicolai has employed to grow her coaching
• Why are athletes drawn to social media
• The neuroscience of social media
• Nicolai’s research study on social media and the results
• The science of good content creation and some tips to upscale your content
• Should coaches carefully manicure their social media profiles?
• Are certain social media platforms more valuable than others?
• How does Nicolai use each different social media platform to coach up her athletes?
• What thoughts or ideas does Nicolai think our field needs to let go of?

E20 | Lessons from an Olympian & Finding Your Edge with Sara Hendershot

In this episode, it is my honor to be joined by former Olympian, and current Director of Marketing for Momentous Sara Hendershot. This episode is especially unique since we get the perspective of what constitutes truly effective coaching from a world-class athlete who has competed at the absolute highest levels in sport. Sara also dives into the strategies she deployed to help keep her at the top of her performance while competing as well as during her transition into the business world. A truly eloquent speaker, and someone who understands the true value and meaning of the term "core product" Sara discloses a deluge of helpful and insightful information as to how the small things done savagely well will provide maximum ROI in the long-run, especially as it pertains to the current and ever-evolving landscape of performance nutrition.

To learn more about Momentous go to livemomentous.com/brett. As part of the Art of Coaching audience, you can receive $20 off your 1st order of Momentous by using code BRETT20 at checkout. (Minimum purchase amount of $50)

Topics Covered On This Episode

• Sibling rivalry and mental conditioning for sports
• Dealing with self doubt in the Olympic setting
• Finding your edge against people that have genetic advantage
• What kind of coach does Sara like?
• How has Sara's coaches seeped into her own coaching and management?
• Why do so many coaches struggle to adapt their style to their athletes?
• How did Sara learn the skillset of listening?
• How Sara's experience in sport brought her to Momentous
• What is branding?
• Sara lives in extremes. How does that affect here life?
• What is the experience like when Sara goes to the gym and works out?
• How does Momentous focus their energy into being the best in their lane, but not drift into too many other areas
• What makes the Momentous worth the price?
• Why does Momentous focus on the protein and recovery side of sport nutrition?
• What is the one nutrition based thing Sara wishes she did more of as an athlete?

E19 | The Value of a Strength Coach: Building a Blueprint for Your Career

This episode dives into a resource that has been two years in the making, features feedback from more than 3,000 coaches, and has more than 150 research articles supporting it. It was made by coaches, for coaches, in an effort to help strength and conditioning evolve and take the next step into becoming a more viable profession. Strength coaches all across the world are dealing with major issues that they are unsupported in, and often don’t want to talk openly about. Whether it’s issues with burnout, debt , job volatility, a broadening gender gap or simply confusion as to how to take the “next step” in their career it is covered within this course. What makes it especially unique- is that it also features lifetime access to video, audio, PDF’s and all slides from what is easily one of the most detailed projects I have ever put together in my life. It is now live, and will remain open for the next 5 days only. (May 1-May 5th). All of you understand how special our field is, and many of you have touched the lives of hundreds if not thousands of athletes. Please join me in helping S&C take the next step. Nobody is going to do it for us. We either get involved now, and learn the necessary skills to thrive as a unified front, or we will continue to face these same issues for years to come. Over the long-term- what affects one of us, impacts ALL of us. See the link below and let’s get started! https://valuedcourse.com/

E18 | Michael Silbernagel: Managerial Creativity, Resourcefulness & Staff Development

As the head strength and conditioning coach at the University of Mary, Michael Silbernagel places a detailed emphasis on communication, accountability, attitude, discipline, maintaining a high standard of care for the student-athlete. Coach Silbernagel understands that building buy-in is a complex process, in which the athletes themselves must also be involved, so he found unique ways to use social media to make what they do within the strength and conditioning department, not just a brand- but also a way to reach a larger audience. To learn how to sidestep the obstacles of a small school budget, and find more creative ways to leverage communication, tune into this episode of the podcast to learn more about his strategies for leadership, eating steak and why crushing a 5lb loaded potato isn't enough to get you a t-shirt in North DakotaTopics Covered On This Weeks PodcastWhat it takes to be a great managerGrowing organically vs. copycatting your mentorsHow to define standardsWhat advice are veteran coaches giving out that they aren't living by?What advice should coaches be ignoring?How does Michael Silbernagel cope with stress?When coach Silbernagel only has 15 minutes to train what's his go-to for getting it in?What movement or training principle was coach Silbernagel set on in the past and with experience has backed off?Downregulatory training after long travel experiencesWhat is the book that nobody in the coaching field has written that coach Sibernagel would write?To Connect With Coach Silbernagel go herehttps://twitter.com/umarystrength?lang=enhttps://www.instagram.com/umarystrength/To receive more coaching and leadership resources, be sure to go to https://artofcoaching.com/start. I don't send emails often, but when I do the content is always valuable.You can also learn more about my book at: https://consciouscoachingbook.com/

E17 | Behaviors That Devalue Your Work, Your Legacy & Your Profession

What is happening to strength and conditioning? As it stands today, the field has not yet earned the appellation of a true profession, and this mainly has to do with behavioral issues that still run rampant from within which has corroded the breadth of positive contributions coaches are able to make in the lives of others. Enough is enough! The manner in which we continue to glorify the "grind," and abide by a religious fervor of self-sacrifice, defensiveness, and at times a know-it-all attitude erodes opportunities for all of us to grow as professionals and help more people.

So what? In Episode 17 I discuss more thought around this and also provide a few details around a resource that can help us better adapt and grow that I will be announcing soon. Be sure to please share your thoughts, and as always- any honest review of the podcast is appreciated. To receive more coaching and leadership resources, be sure to go to https://artofcoaching.com/start. I don't send emails often, but when I do the content is always valuable. You can also learn more about my book at: https://consciouscoachingbook.com/

E16 | The Passion Paradox: With Brad Stulberg and Steve Magness

If you examined the common characteristics of all of the CEO's, high level athletes, MD's and Special Operators in the world it's highly likely you'd find they all have one quality in common that drives their success: discontent. For some reason, most successful people can never stop and appreciate what they have done as soon as they achieve they are onto the next thing. On the flip side this quality can be a curse that leads to failed marriages, abandon children, health problems and more. This is the paradox of being passionate and it's the topic of this weeks show with my guests Brad Stulberg & Steve Magness who have co-authored a new book called “The Passion Paradox”.About The Authors Brad Stulberg is an author and executive consultant/coach while Steve Magness is an elite level distance running coach. Together in 2017, they authored the best-selling book “Peak Performance”. Both men are high achievers in their chosen fields, and have had to face this paradox on their own and have become highly qualified to talk about being passionate, losing balance and being burnt out. Topics Covered On This Weeks Show

• What made the authors want to write the book
• Does commitment bring on the Passion Paradox
• Chasing validation and the cost of doing it
• Do Brad and Steve get jealous of other books in their category that get more praise than them
• Why forcing performance always back fires
• How to go down the research rabbit hole without letting the nuance of it consume you
• Why asking for help can prevent the passion paradox
• Is passion suffering?
• Is living a balanced life an illusion?
• Having people around you that can call you out

passionparadoxbook.com@SteveMagness@BStulberg

Like Brad said in the show "if you're not on the newsletter, what are you doing?" Get on it here https://artofcoaching.com/start

E15 | Tim Caron: The Flaws With "Free" Advice & Why You Should Put Skin in the Game

On Episode 15 of the Art of Coaching podcast I am joined by industry-leading strength coach Tim Caron. Tim is the former Head Football Strength and Conditioning Coach at Army West Point where he helped Army beat Navy for the first time in 15 years.

Notice I say former head coach. That is because after reaching what most coaches consider the "Zenith" of their career, Tim decided to eschew the "coaching system" to start his own facility, Allegiate. The reason: because the coaching system is broken.

Tune in to find out why Tim thinks the coaching community needs to stop asking for free advice, start putting skin in the game and why "leaving the system" might be the best thing you can do.

• How do strength coaches limit themselves
• Having mentors beyond the field
• The importance of monetizing your time
• How the coaching industry in perpetuating the belief that coaches should give advice for free
• Why do strength coaches have such contested emotions about money
• How cash strapped strength coaches can get advice without being disrespectful

Learn more about and connect with Tim Caron here

https://www.allegiategym.com/

https://twitter.com/tim_caron2

Head over to https://artofcoaching.com/start to get the latest updates on seminars, content and more.

E14 | Noël Brand: Strain, Sacrifice and Self-Awareness

On episode 14 of the Art of Coaching podcast I interview Gym Jones Certified S&C Coach Noël Brand about strain, sacrifice, self-awareness and why he uses instagram to show off unloaded squats.

Noel is a former Netherlands Royal Marine turned Strength & Conditioning coach. He currently co-owns a gym, Breda Strength & Conditioning, with his wife and is one of the very few fully certified Gym Jones coaches in the world.

Here is an overview of the topics we cover on this episode

• Working with your spouse
• The importance of working on your personal (outside of the gym) weakness
• Giving hard feedback and how to deal with it
• The Gym Jones process of coach development
• Most important thing Noël has learned to deal with from his years of coaching
• Emphasizing the basics
• How Noël self evaluates his coaching and business
• How much has Noël invested in his continuing education
• The 5 movements Noël has to have when training a tactical athlete

Follow Noel here

@breda.sc on Instagram

@brand.sc on Instagram

https://bredasc.com/

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