The Art Of Coaching

329 | Crucial Tips for Organizing and Running Your Own Events

It’s time!  You’ve spent YEARS building your skill set and building your reputation as a leader in your field.  You’re ready to convert your knowledge and skill set into a viable business and share your passion with others in the form of a live event or workshop.   

Few experiences are as fulfilling as getting together with other people, united by a shared passion and commitment to improving at a specific skill.  Aristotle once said “teaching is the highest form of understanding,” so not only can you start making money by running your own event, but you’ll also gain an even deeper understanding of the subject you are so passionate about.  But how do you even begin to put this together?  As you start moving around the puzzle pieces, it can get overwhelming.  Fast.

In today’s episode we’re joined by AOC Director of Operations Liz Bartholomew to discuss:

• Where to begin in the initial planning stage and how to set realistic expectations 
• What to look for in a venue and what you need to know about it to prior the event
• Pricing principles and how the loss leader strategy can serve as a springboard 
• The key milestones and tasks that must be achieved before, during, and after the event

Referenced Materials:

E193 I What To Charge For Your Time & Worth: A Deep Dive

E295 I Public Speaking Tips Part 1: How Much Content Is Enough When Presenting?

E297 I Public Speaking Tips Part 2: The Ultimate Keynote Preparation Checklist

E298 I Public Speaking Tips Part 3: Using Strategic Storytelling To Create A Compelling Message

If you got to the end of the podcast today and would rather just fast track this whole process, we can help!  Bypass the years of mistakes we made by reaching out to us at info@artofcoaching.com and let us plan your event.  We’ll walk you through our step by step checklist and work through the details in a stress-free way, so you can focus on doing what you do best.  This is one of the most valuable services we offer, let us know what we can do to help!

This is your LAST CHANCE to sign up for our Apprenticeship Workshop in Calgary, CAN June 22-23!.  Hosted by our good friends at ORKA Performance, The Apprenticeship is a highly interactive 2-day workshop for those looking to improve their ability to communicate, lead, and build strong relationships.  By attending, you’ll experience the practice, coaching, and feedback you need to truly grow.  And better yet, you’ll get to take home a quantifiable communication evaluation tool, as well as several other tools to help you strategically approach any conversation.  This is our only trip North this year, DON'T MISS IT!

Many of us can simply benefit from being around other, like-minded people to share our struggles, run our ideas by, and work together to find solutions. If you’re struggling with marketing, or need technical help with hiring or refining billing systems, whatever the roadblock - WE CAN HELP!  This is why we started our business mastermind group The Coalition, to help people who want to help others make more progress and scale their impact.  Whether you’re an aspiring entrepreneur or an established business owner looking to optimize current practices, take action and apply for our group mentoring program TODAY by filling out this form.

Today’s episode is sponsored by Momentous.  As things seem to come at us faster and faster, nailing the fundamentals and controlling the controllable becomes increasingly important.  Putting quality nutrients in our bodies is critical in tackling life’s challenges.  Momentous is our go-to for keeping us functioning at our best.  We particularly love their fish oil to control inflammation and creatine for increasing strength and performance.  Find them both and much more at livemomentus.com/brett and SAVE 15%!

E328 | Copywriting: How to Persuade and Connect with Integrity

Do you ever feel like people are tuning you out?  It can be EXTREMELY frustrating when you know your message or product isn’t landing with your audience.  What gives?  Why do some brands seem to resonate while others come off as white noise or unimportant?

Copywriting is the answer.  Even in this new, digital age writing skills are timeless.  There is both an art and science to delivering words to inspire others to take action and people need to feel something if you want their attention.  Understanding copywriting can completely change the way you approach marketing and turn passive bystanders into active participants.  Whether you’re an entrepreneur or just want to be a more informed consumer, understanding this form of writing is relevant to everyone.

In today’s episode we discuss:

• What copywriting is and how it’s different from traditional writing
• Where you use it and how it’s used on you in everyday life
• Identify the essential characteristics of good copy and their psychological underpinnings
• How to use the principles of copywriting to build better connections and inspire action

Today’s podcast topic came from a request from one of our listeners.  If you’d like us to discuss a topic you’re curious about or have a question of your own, submit it to us at artofcoaching.com/question.  We also have a private community void of the normal distractions of social media, where you can connect with our facilitators and people just like you for more in-depth discussion and practical advice you can apply NOW!   Please reach out if you have any questions at info@artofcoaching.com.

Many of us can simply benefit from being around other, like-minded people to share our struggles, run our ideas by, and work together to find solutions. If you’re struggling with marketing, or need technical help with hiring or refining billing systems, whatever the roadblock - WE CAN HELP!  This is why we started our business mastermind group The Coalition, to help people who want to help others make more progress and scale their impact.  Whether you’re an aspiring entrepreneur or an established business owner looking to optimize current practices, take action and apply for our group mentoring program TODAY by filling out this form.

Today’s episode is sponsored by Momentous.  As things seem to come at us faster and faster, nailing the fundamentals and controlling the controllable becomes increasingly important.  Putting quality nutrients in our bodies is critical in tackling life’s challenges.  Momentous is our go-to for keeping us functioning at our best.  We particularly love their fish oil to control inflammation and creatine for increasing strength and performance.  Find them both and much more at livemomentus.com/brett and SAVE 15%!

E327 | Change Management: What to Expect and Mistakes to Avoid

You’ve been brought in to be the difference maker.  You’ve done the market research and have even done some background on your new team, you’re ready to hit the ground running!  BUT, it turns out not everyone is excited about the new direction, and no matter what you do you cannot gain momentum.  Failure to launch. 

Making change is hard.  We’ve all read leadership books that lay out the necessary steps to build the ultimate team and business, but we know better.  It’s never what you expect it to be.  In today’s episode we are joined by Art Of Coaching Facilitator Bekah Gold where she shares with us some invaluable lessons learned from her professional journey and keeps it real on what it takes to change workplace culture.

In this episode we discuss:

• What to do when you’re met with resistance and apathy when trying to initiate change
• The importance of assessing yourself and how others perceive you
• How to discern the drives of others and the vital role it plays in connecting with them
• Why setting expectations is so critical and how to refocus if the’re misaligned

You can find Bekah on instagram at @coach_bgold where she posts regularly on topics pertaining to change management, leadership development, and getting out of your comfort zone.  You can catch Bekah at one of our live events, book her for an inservice with your team, or arrange a time to meet virtually for one-on-one mentorship.  Reach out if you have any questions  at info@artofcoaching.com!

This is your LAST CHANCE to sign up for our Apprenticeship Workshop in Calgary, CAN June 22-23!.  Hosted by our good friends at ORKA Performance, The Apprenticeship is a highly interactive 2-day workshop for those looking to improve their ability to communicate, lead, and build strong relationships.  This isn’t a “rah-rah,” motivational, death by powerpoint seminar.  On the contrary, by attending, you’ll experience the practice, coaching, and feedback you need to truly grow.  And better yet, you’ll get to take home a quantifiable communication evaluation tool, as well as several other tools to help you strategically approach any conversation.  Sign up TODAY.  We’ll see you there!

Is there a message stuck in your head that you know needs to get out into the world?  Maybe you’d just like to get better in front of your coworkers at the weekly staff meeting.  Either way, Speaker School is the ideal place to get better in front of people, regardless of the situation!  This live 2 day experience not only gives you the knowledge you need to create a logical and clear presentation, but provides you with a safe environment to fail, filled with people who want you to succeed and who will give you the feedback and encouragement you need to improve.  Join us in BEAUTIFUL Phoenix, AZ on June 1st and 2nd!.  We keep the number of participants small, so make sure to secure your spot today!

E326 | What a Rap Beef Can Teach You About Business

You’re on edge.  Heart is pounding.  Mind is racing.  We’ve all been confronted by someone either in-person, over email, or on social media who questioned our personal or professional integrity.  If you haven’t, buckle up.

It doesn’t matter what genre of music you like, if you have paid attention to the news at all over the past few months, you’ve heard of the beef between the artists Drake and Kendrick Lamar.  Everyone from the New York Times to the President of the United States have commented on it.  A lot of lessons can be learned from peeling back the layers of societal events like these, and today’s episode is going to challenge you to think critically about things you may have previously just left in the tabloids.

In this episode we cover:

• The economic impact of public disputes and what it can teach us about marketing
• How to leverage publicity from a conflict to define your brand and rally your followers
• The tactical considerations when responding to an attack and the importance of timing
• What to do if you fall short and how to come back stronger in the future

This episode was a little different than normal shows and we had a lot of fun recording this one.  If you would like to hear more like this, let us know! Always feel free to reach out if you have any questions, concerns or other feedback to share at info@artofcoaching.com.  We would love to hear from you!

This is your LAST CHANCE to sign up for our Apprenticeship Workshop in Calgary, CAN June 22-23!.  Hosted by our good friends at ORKA Performance, The Apprenticeship is a highly interactive 2-day workshop for those looking to improve their ability to communicate, lead, and build strong relationships.  This isn’t a “rah-rah,” motivational, death by powerpoint seminar.  On the contrary, by attending, you’ll experience the practice, coaching, and feedback you need to truly grow.  And better yet, you’ll get to take home a quantifiable communication evaluation tool, as well as several other tools to help you strategically approach any conversation.  Sign up TODAY.  We’ll see you there!

Today’s episode is sponsored by Momentous.  Let’s be frank, most supplements are BS.  The industry is full of overhyped charlatans that underdeliver products that do not work.  Not Momentus.  Their mission is to provide practical nutritional support for people who want to improve their health and fitness.  Their supplements go through the rigorous process of NSF certification, so you can trust what is on the bottle is what you’re ingesting.  They’re a longtime partner of ours for good reason - they believe in the same things we do.  Fundamentals NOT fluff.  Visit livemomentus.com/brett to SAVE 15%!

E325 | Battling Inner Demons: How to Work Out of a Creative Funk

Struggling with your work?  Feel like you’re not hitting the mark?  You’re not alone.  Today’s chat dives deep into what it feels like when nothing seems to work and how to find your way out.

In Dr. Seuss’s book “Oh, the Place You’ll Go!”, he writes “And when you're in a Slump,

you're not in for much fun.  Un-slumping yourself is not easily done.”  We’ve ALL been there and no one or nothing can pull you out.  It’s an inner struggle that we all go through and must conquer, and to be honest we don’t really have a choice.

In this episode we cover:

• Why some common advice just doesn’t help and what to look out for instead
• Tips on how to step back and see your work differently, gaining new insights that matter
• Simple strategies to better understand your audience, ensuring your work resonates
• How to tackle self doubt head-on, paving the way for more authentic and satisfying work

It's hard to get out of your own head if you never get a chance to talk out some of the issues or problems you're struggling with.  For this exact reason, we offer 1-on-1 Art of Coaching virtual mentoring. Coaches need coaches too, and that's the value we can provide to you if you let us. Submit a request form today for more information!

Speaker School -  This live 2 day experience not only gives you the knowledge you need to create a logical and clear presentation, but provides you with a safe environment to fail, one filled with people who want you to succeed, and are there to give you the feedback and encouragement you need to take steps forward.  Get the message you’ve been wrestling around with in your head out to the world. Join us in BEAUTIFUL Phoenix, AZ on June 1st and 2nd!.  We keep the number of participants small, so make sure to secure your spot today!

We can’t say this enough, so we’ll say it again - WE VALUE YOUR FEEDBACK!  If you liked the “rant” style of this episode, let us know and we can keep them coming.  If you have any questions, concerns or other feedback to share, please reach out to use directly at info@artofcoaching.com.  We would love to hear from you!

E324 | How to Get Good at Small Talk Even if You Hate It

Have you ever been in the middle of a conversation and thought “can we just cut to the chase?”  

For some people small talk seems like a complete waste of time, a painful variation of the verbal headlock.  There are other people who seem to naturally flow through these conversations using them to build relationships with a diverse group of people, while simultaneously keeping their finger on the pulse of what’s happening in their communities.

In today’s episode, we dive deep on these surface level conversations in a way that no one has before.  We discuss:

• The ramifications of refusing to engage in them and their evolutionary importance
• How our drives play a direct role in our approach and goals for these interactions 
• Tips to manage and mitigate the cognitive load these conversations cost
• Practical strategies for navigating and reaping the benefits from small talk

Today’s episode was made as a result of listener questions and situations attendees at our latest workshop wanted help with.  Reach out to us at info@artofcoaching.com or visit artofcoaching.com/question if there’s something you’d like to hear about on the podcast.

Referenced Resources:

Take our Drives Quiz!

Referenced Material:

E130: How Understanding Drives Helps Build Buy-In

Today’s episode is sponsored by Momentous.  Let’s be frank, most supplements are BS.  The industry is full of overhyped charlatans that underdeliver products that do not work.  Not Momentus.  Their mission is to provide practical nutritional support for people who want to improve their health and fitness.  Their supplements go through the rigorous process of NSF certification, so you can trust what is on the bottle is what you’re ingesting.  They’re a longtime partner of ours for good reason - they believe in the same things we do.  Fundamentals NOT fluff.  Visit livemomentus.com/brett to SAVE 15%!

On June 1st - 2nd we’re hosting our Speaker School in Phoenix, AZ, where you can find your voice and refine your message in a judgment-free environment using our research backed evaluation, video analysis, and feedback from your fellow attendees.  We’ll also cover topics on slide design, how to present more effectively, and how to be more articulate.  This is for everyone ranging from those who need more confidence and are battling social anxiety, to someone who is getting paid to speak in front of large numbers.  We keep the number of participants to 10 or less to make sure you get enough reps.  Spots are limited, so lock yours in today HERE!

E323 | How to Respond When Someone Talks Down to You

E322 | A Better Way to Organize Your Thoughts: Part 1

You have to admit, it happens a lot.  You’ll be doing something mundane and BOOM, an amazing idea hits you that you’ll want to remember for later.  Only you don’t, and all of that potential slips away…  

The amount of books that go unwritten, keynote speeches undelivered, businesses or products not developed - the list is endless.  High-performers recognize the power of capturing these thoughts and have a system for seizing and converting them into something tangible that can add value to the world and change people’s lives. 

As with any topic, before you can figure out how to make it the most applicable to you, we must start from the beginning.  In this podcast we discuss:

• How capturing ideas can reduce cognitive load
• Developing a flexible structure that doesn’t stifle your personality 
• Tips for organizing thoughts and ideas so you can recall them when the time is right
• The many benefits of using voice memos that you’ve probably never considered before

We created this episode from the overwhelming number of responses we had to our episode with Andrew Coates on Information Overload.  If you’d like us to continue this series, or have suggestions or questions you’d like covered in a future episode, let us know at artofcoaching.com/question.  

If you struggle with turning your ideas into actions we offer virtual one to one mentoring to tailor our services to best fit your needs, on your schedule!  Take the next step by emailing us at info@artofcoaching.com.  We can’t wait to hear from you!

Compiling thoughts and organizing them into a well-crafted message is the essence of public speaking.  We’ll walk you through this process step-by-step, give you the reps you need to refine your message, and specific feedback through a research-backed evaluation at our only Speaker School of the year June 1st & 2nd in Phoenix, AZ.  Whether you’d like to keynote and develop a speaking career or just get better being in front of people, this event is a MUST.  If you have any questions and want to find out if this, or any of our other  live events are for you, reach out at info@artofcoaching.com and we’ll figure out how we can help.

This is also our EARLY BIRD DISCOUNT LAST CALL for The Apprenticeship In Calgary, Canada June 22nd & 23rd!  Sign up before the April 21st deadline and SAVE UP TO $200!   Our trips North of the border are going to be limited for the next 18 months.  Come and see us!

E321 | Practical Strategies for Setting and Managing Expectations

"What a letdown! I expected more…"

We’ve all felt this way when something fails to meet our expectations.  It’s one thing if it’s a product we bought off Amazon or an over-hyped movie, but what if it’s something bigger?  What if a misstep in communication hurts us professionally or negatively impacts a personal relationship?  

Today’s episode is your how-to, practical guide to setting and managing expectations.  If done well, we can preemptively address potential misunderstandings and conflicts and allocate more of our resources where we need them most.  

Over the course of this episode, we’ll discuss:

• The reasons setting expectations is critical from a psychological standpoint
• Practical steps to earn trust with new colleagues 
• Aspects to consider when establishing new boundaries in a personal relationship
• Speaking points you can use tomorrow with your team to jumpstart buy-in

This episode was directly inspired by questions submitted by our listeners.  If you’d like to submit a topic for us to cover in a future episode, visit artofcoaching.com/question.  If you want a deeper dive into anything we do or want hands-on guidance on a personal issue, we offer live events and virtual one-to-one mentoring.  For options email us at info@artofcoaching.com - we’d love to help!

Today’s episode is sponsored by Momentous.  Let’s be frank, most supplements are BS.  The industry is full of overhyped charlatans that underdeliver products that do not work.  Not Momentus.  Their mission is to provide practical nutritional support for people who want to improve their health and fitness.  Their supplements go through the rigorous process of NSF certification, so you can trust what is on the bottle is what you’re ingesting.  They’re a longtime partner of ours for good reason - they believe in the same things we do.  Fundamentals NOT fluff.  Visit livemomentus.com/brett to SAVE 15%!

This show is sponsored by Better Help.  Are you someone who’s social battery can run low?  Many of us struggle at setting boundaries and allow ourselves to get worn down, especially when we’re trying to help others.  Not recognizing when it’s time to seek help yourself can have dire consequences.  Luckily, our friends at Better Help can help!  They made it very convenient, as it is entirely online and suited to fit your schedule.  All you have to do is fill out a brief questionnaire and they’ll match you up with a licensed therapist who will listen and help you recharge.  Go to betterhelp.com/AOC and receive 10% OFF YOUR FIRST MONTH!

Come join us for The Apprenticeship In Calgary, Canada June 22nd & 23rd!  Whether you’re a people pleaser that knows you need to be better in conflict, somebody who wants to improve how you interact with your staff, or a parent who wants to connect better with their kids, this event is for you!  We go over: persuasion techniques, power dynamics, how to control your emotions during a conflict - and most importantly, we do it in a fun way.  Rich with feedback and opportunities to connect with people from other professions, this hands-on learning experience is something you won’t find anywhere else.  Sign up before April 21st to take advantage of our Early Bird Discount and SAVE UP TO $200!  This will be our last trip North of the border for a while, don’t miss out!

E320 | Andrew Coates: How to Conquer Information Overload

The influx of new information is relentless.  It never stops coming.  It never will.

How can we fight back against this onslaught?   What principles can we use to guide and harness our focus?

Our guest today has an uncanny ability to absorb, analyze, and apply vast amounts of information across diverse subjects.  Andrew Coates is a coach, writer, and speaker.  He’s written for several publications, including Men’s Health and Muscle and Fitness, and is the host of The Lift Free and Die Hard Podcast.  

In this episode, we discuss:

• How to optimize your learning process 
• Time management and when to adjust priorities
• Tools for capturing ideas and turning them into impactful content
• How to self monitor and avoid burnout

Referenced Resources:

If you’d like to connect with Andrew on social media or ask him a question directly, you can find him on Instagram at @andrewcoatesfitness.  You can also read his articles, blog posts, and more at www.andrewcoatesfitness.com. 

Referenced Material:

E273: The Productivity Myth: Tips For Making Sustainable Progress Without Sacrificing Your Sanity

On June 1st - 2nd we’re hosting our Speaker School in Phoenix, AZ, where you can find your voice and refine your message in a judgment-free environment using our research backed evaluation, video analysis, and feedback from your fellow attendees.  We’ll also cover topics on slide design, how to present more effectively, and how to be more articulate.  This is for everyone ranging from those who need more confidence and are battling social anxiety, to someone who is getting paid to speak in front of large numbers.  We keep the number of participants to 10 or less to make sure you get enough reps.  Spots are limited, so lock yours in today HERE!

You also don’t need me to remind you how important what you put in your body is and the impact it can have on your health. Whether you’re a world class athlete or someone who sits at their desk all day in the corporate world, Momentous has products that can help you perform at the highest level. They are all quality tested at the highest level, and they are for anyone who wants to feel better without overthinking their nutrition. Use Code: BRETT15 for 15% off your order.